NEWS WITH AN INSIDE PERSPECTIVE
ToyNetwork is a premier branded toy industry quarterly magazine and website that renews itself every year. We purge old news so that our readers are tuned-in to only contemporaneous topics and stories related to the confluence of the toy, animation, game, book, music, and licensing industries.
We write and report about the toy trade – from a licensing, marketing, distribution, retail, wholesale, and inventor perspective. Many of our staff writers serve as editors of their own beat; they come from various facets of the toy industry: creators, inventors, developers, and marketers.
We cover principally the international toy market. Our online monthly readership of 5,881 makes ToyNetwork a go-to publication. Our demographics show a cross-section of consumers in the U.S., U.K., and Europe. Executives in publishing, licensing, and toys, and games view our material.
Our content is read via a quarterly print edition, digital edition/website/mobile, email newsletters, providing our readers easy access from many convenient platforms.
Our estimated audience/readership size is 88,000. The brand was created originally on America Online and Apple’s eWorld. It launched with a B2B component, then turned its core asset into a perspective-driven publication following the sale of the B2B channel. ToyNetwork continues to grow its presence by offering unique perspectives from knowing the industry inside and out.